Big media isn't all THAT bad...

Fewer corporations having larger influence can be scary. It seems that most people are against the increasing power of the media, but with further consideration, you can see the benefits of its concentration.

One of the concerns with media outlets merging is that “[h]ealthy, market-based competition is absent, leading to slower innovation and increased prices.” First of all, even though the diversity of ownership has decreased, competition still exists and is probably just as intense as before, if not more so. And while competition certainly is a catalyst for innovation, capital – and a lot of it – is essential to finance that innovation. Big Media have more “disposable” capital to invest in technology, which is a risk that smaller companies, even if they had access to it, wouldn’t be as inclined to risk.

Opponents also point out the unwillingness of media companies to report news that puts them (or its owners) in a bad light. Despite the fact that companies naturally wouldn’t report unflattering information about themselves or their owners, their competitors are more than eager to. The fact that we have knowledge, and not merely suspicions, of corporations that have hid information from the public indicates that it will somehow find its way to the public through an alternative means.

Even though there are less competitors, competition is still alive and intense. Although media don't report things that will make them look bad (and who does?), their competitors will.